E-Play24 affiliates

For small and upstart online casino sites, an affiliate program membership is a great way to generate additional revenues that could prove to be very beneficial in growing the business. The E-Play 24 Affiliate Program is a great example of how a software provider can help its clients help one another grow their respective business.

First, it should be noted that E-Play 24 is a small affiliate program that currently supports only two sites, Casino Plex and Pokerplex24. Both sites have the same ownership and operate on the wildly popular Playtech iGaming software platform. E-Play 24 is located in the iGaming Mecca of Malta where they operate under a iGaming license issued by the UK Gambling Commission.

One of the reasons the program might be struggling to secure membership might have to do with its relatively low commission rates. They are currently offering affiliates 25%-40% commissions on a graduated scale based on the revenues generated by the referrals a company pushes through. Furthermore, the "cost per addition" fee of €65 - €125 seems a bit low by industry standard. Commissions will be paid on all referrals for as long as the referred player maintains active status with the receiving online casino site. Another issue that might be creating problems is the size of the company, which gives it limited access to online casino operators.

At this point in time, both Casino Plex and PokerPlex24 are using different formulas to calculate the commissions they are willing to pay. This offers a clear indication that there are certain benefits derived from using smaller affiliate programs. The ability to customize specific commission or revenue sharing plans could prove to very useful to members that looking for custom solutions.

For online casino websites that wish to take advantage of being able to refer customers to PokerPlex24 and Casino Plex, the only two requirements are ownership of a website that has the ability to integrate third-party advertising and filling out the requisite application. After approval, E-Play 24 has the software technology to track activity on a real time basis, subsequently issuing commission payments via Skrill or bank wire.

E-Play 24 also maintain a database of advertising and marketing material that can be integrated with a casino operator's site when they are ready to start making extra money. While the program may be quite small by today's standard, the promise lies within. Through the program's affiliation with Playtech, the hope would be that Playtech will give it access to customer sites that might be in the market for another affiliate program.